Why a personal brand is important

So why is it so important to build your personal brand?

What we often hear:

I don’t have the time

It’s too much of an effort

It’s so self indulgent

I am happy where I am working so I don’t need it

But what if we remind you that ‘Rome wasn’t built in a day’ and that its likely someone will google you before an interview, before a networking event, before you are offered a scholarship. What would they find?

The sum of what you put out there is how people will build perceptions of you.

So it’s worth getting started if you haven’t and it’s worth stopping to reflect and resetting if you need.